Branding Process

At bags Couture we realise the importance of branding and have spent many hours since starting the business creating the brand. We took the following steps in the branding process;

We conducted extensive research on designer handbags and the market in which we would be competing in.Looking at the competition for designer bags (and the competition is rife,take it from us!!) we needed to make a niche and differentiate ourselves from our competitors…we hit a wall on this one!

 After much brainstorming we decided to define what makes our brand unique and how it will slot into an available space in the market and in the minds of our customer.

So what would be our point of differentiation????

1. Excellent customer care

2. A luxurious feel to our brand displayed in our logo and online presence

Our aim is to have a brand image that will permeate everything from our marketing communications to our product design, business character and customer experience. We proceeded to create four logos to develop our brand identity and asked our customers to give us feedback on which the preferred. One logo was the clear winner so we further developed it in photoshop and are delighted to say that we feel the image reflects our brand identity perfectly!

 We then spent many hours searching through blogger for background colours, seeking a cool sophisticated look that would convey our message of luxury and we settled on greys and blacks. We then ensured our twitter account had the same colours and feel as the blog to ensure a streamlined and professional look.

We added links from our blog to enable the reader to press the desired button and it will take them straight to the desired social media site e.g.: facebook, twitter and google +

We are in the process of developing a suite of stationary, business card and brochure and our branding strategy is to ensure that they carry the same look and feel and our social media platforms. We will keep you posted on our progress!